Desert Hearts Festival

One of California’s premier boutique camping festivals, Desert Hearts Festival is a stunning example of creativity, collaboration, and community based on the ethos of House, Techno, and Love.

For the festival’s 10th Anniversary in 2022, I led all Creative, Marketing, and Content Strategy to establish a new era for the brand, with a beautiful new venue, and a long overdue post-COVID reunion for the diehard community that has called this festival home for the last 10 years.

Leading a 40+ person team on-site, I directed the creation of hundreds of pieces of real-time content across a full spectrum of mediums including photo, video, short-form social content, drone, artist live streams, and much more, successfully elevating the look and feel of the festival to new heights.